From holidays abroad to staycations, Princesshay has everything you need to get beach ready this summer. Upgrade your wardrobe with ease and stay on trend all season long.

A summer of colour

Think bold, bright colours, chic patterns, and tropical prints and you’re halfway to creating your perfect summer wardrobe. From delicate details to daring designs, this season is all about standing out. Explore the wide selection of loose-flowing dresses that keep popping up this summer, perfect for lounging around on the beach and dipping your toes in the sea.

Get the look! Clockwise from the left: 

Jayden coastal midi dress, £75, FatFace; green butterfly print dress, £85, Oliver Bonas; orange tropical print cami maxi dress, £50, River Island.

It’s all in the details

It wouldn’t be a complete beach look without statement sunnies, bold jewellery, and a beach bag that’s big enough to fill with summer memories. Stock up your accessories and step into the season in stylish sandals, watch the waves crash through your sunglasses, and dive headfirst into a new book from the comfort of your colourful beach towel.

Get the look! Left to right: 

Angular brown faux tortoiseshell cat eye sunglasses, £28, Oliver Bonas; Penelope tile crochet sliders, £59, FatFace; pink and gold beaded stretch bracelet and bangle pack, £14, Next.

Summer adventures

Whether you’re shopping for a baby, toddler, or teen, at Princesshay you can get the whole family beach ready. Keeping with the bright and bold theme, the little ones will be dressed head to toe in trendy and practical clothing. Think colourful swimwear, sunsafe rash vests, bucket hats, and cosy beach towels.

Get the look! Left to right: 

Blue sea animals Sunsafe 2pc swimsuit & hat, £18 – £22, Next; sunflower panelled playsuit, £25.99, Zara; mini boys white stripe short sleeve shirt, £16, River Island.

Dive right in!

To us, summer fashion always means bright colours, ditsy florals and leaf prints. So, why not reflect this seasonal trend in your swimwear? Whether you’re spending your beach days relaxing in the sun, swimming in the sea, or building sandcastles with the little ones, you’re sure to find everything you need at Princesshay. From stylish swimsuits to trendy trunks, there’s something for everyone.  

Get the look! Left to right: 

White floral frill bandeau tummy control swimsuit, £40, Next; Hawaiian print swim shorts, £45, Crew; pink textured scoop neckline swimsuit, £33, River Island.