A bright new season awaits
Fresh, fun and fabulous are the words driving this new season’s fashion trends. Check out our guide to the hottest SS24 trends, and hit the shops with a spring in your step.
1. Masc/Fem Dressing
Along with business/casual, this season is all about combining structured, tailored looks with soft, sheer and flowing fabrics to create a fresh look. Embrace androgyny and amp up both the masculine and feminine aspects of your wardrobe to contrast sharp and curved lines.
How to wear: Combine oversized shirts, baggy, menswear sweaters and bulky blazers with sheer, mini, long or flowing skirts to nail this trend. Splash out on a classic tailored item and pair it with your favourite comfy, slouchy jumper to really make this look your own.
2. Sheer Whites
This spring and summer, you won’t just be seeing bright whites on the bride – crisp, sheer whites are elbowing out creams, beiges and pastels. Ranging from glossy satins, to frothy lace and embroidered peasant-style gathers, this ultra feminine look is your versatile summer go-to.
How to wear: If a full white maxi-dress is a bit too bold for your day to day look, pair a sheer blouse or shirt with jeans or knits – layering is your friend. For the bravest of us, head-to-toe tailored whites will get you noticed (though this trend may be best for those who never, ever spill their coffee!)
Ted Baker | All Saints | Zara
3. High-rise Trousers
High waists are back, and this time they’re higher than ever. From paper-bag waists to leg-lengthening, wide, pleated pants, high-rise trousers are officially on the way up this season.
How to wear: This flexible trend will be found in jeans, sweats and tailoring this summer, so up your game and get in on it – check out Levi’s for some classic high-rise jeans or Reiss for a range of wide-legged linen trousers. When dressing up this trend, wear with a statement belt to elevate the look instantly.
4. Elevated Sportswear
From polo shirts to high fashion trainers, the loungewear/activewear trend continues. For a look that will take you from your home office, to the gym and on to the bar seamlessly, we’re celebrating the long life of this relaxed fashion trend.
How to wear: Think overlarge hoodies, monochrome zip-up track-tops and cropped leggings – just don’t go overboard and live in your 10-year-old trackies. Statement sportswear pieces from Superdry and Hollister will ensure that your look remains fresh.
Reiss | New Look | Hollister | Superdry
5. Roses
Florals in spring might seem like an obvious choice, but this season, roses in particular are dominating the designers’ bouquets. From bold designs to colourful prints, you’ll be seeing the classic rose in all its forms all over the high street.
How to wear: Whether a full length dress or a hint of the abstract pattern, there are plenty of ways to embrace this strong, feminine design. Ideal for the wedding season, New Look and Quiz have a range of stunning dresses that celebrate the rose – while Ted Baker‘s designs hint at the trend in a more subtle way.
6. Metallics
Golds, silvers, blacks – even reds and greens – anything goes, as long as it’s metallic. Channel Zendaya at the Dune premier and dare to rock some silver leather pants, or keep an eye out for metallic-accented beachwear as the hot weather rolls in.
How to wear: You could simply hint at this trend with metallic statement pieces, like boots, belts and bags, such as the range from Zara and All Saints, but you could also go bold and swap out florals for a metallic maxi-dress or jumpsuit this wedding season.
River Island | Zara | All Saints
7. Red Accenting
Top-to-tail red might not be for all of us, but we’re continuing to see bold flashes of this vibrant colour across all collections this season. If you think red isn’t for you, think again – from crimson and scarlet, to maroon and burgundy, all shades are welcome here.
How to wear: From a crimson shoe that Dorothy would be proud to wear, to a darker red leather trench coat, it’s all about finding that one pop of red that elevates your look.
Russell & Bromley | Ted Baker | Zara
8. Short Shorts
Maybe it feels a little early to be thinking about shorts – after all the sun has only just started to show its face after a long winter – but you’d be missing out on a fun summer trend. While not all of us will be giddy about the popularity of these micro shorts, it’s nevertheless permission for us to get our pins out and celebrate the summer weather.
How to wear: If you simply can’t bear to bare all, opt for sheer tights under your short shorts or wear them with knee length boots and a long coat to see you through the season changes.
