This back-to-school drop is centered around gear that’s Made For Living. From early commutes to after-class plans, the Superdry jackets and bags are thoughtfully designed for everyday use and long-term wear.

The campaign promotes outerwear and accessories ideal for students navigating their school routines.

It highlights functionality, durability, and style, with technical features such as DWR-coated fabrics and thoughtful design details, including hidden pockets and recycled content.

The collection delivers on both performance and practicality, making it perfect for the rhythm of daily student life.