What if you could wear more than a jacket? More than a product?

Something that represents choice and a feeling of something more, free…

What if your jacket could tell a story or help tell yours… a moment, a memory or a
future one…

It’s about positivity, a different way of living. Doing things right with an inclusive
community and a sustainable mindset.

Superdry jackets are created with the future, craft, and culture front of mind. Designed and
built from sustainable materials where possible, so your future self can thank you.

Forever jackets. Wear your lifestyle