Rituals Assistant Store Manager – 40 hours per week

Permanent Assistant Store Manager

You’re passionate about leading others and creating unforgettable customer experiences. Let your inspiration at Rituals flourish, where customer experience and performance go hand in hand.

You are all about customer experience

As Assistant Store Manager, your focus is on motivating your team and giving each customer a meaningful shopping experience. That means, listening to their wishes and needs and guiding them towards the perfect choice of products. You’re also the second-in-command, ready to fill in for your Store Manager and take charge when necessary. Above all, you’re dedicated to driving your store’s performance by ensuring excellent customer service, effective teamwork and efficient operations every day.

All of these characteristics are what make you the ideal Assistant Store Manager. For 40 hours per week, you give new meaning to the words ‘aim big, act small’ by:

  • acting as a role model for your team and a true ambassador for the Rituals brand
  • supporting your Store Manager in creating a culture of trust based on positive and constructive feedback
  • helping to recruit, hire and retain a diverse and talented store team
  • coaching your team members to help them feel more engaged while achieving their full potential
  • serving as your Store Manager’s right hand and helping them organise team meetings and other important day-to-day business activities

In addition, you can work on preparing and co-leading monthly store kick-off meetings to ensure all your heartbeats are on the same page with the important commercial goals at Rituals.

Join our team

In your store, you work together with passionate and enthusiastic heartbeats. Just like you, they take a quality-orientated approach to customer service. You notice that especially in the way they continually find new ways to listen to customer needs and offer the right solution in any situation. And how do you best describe our working atmosphere? Best in Class, Authentic and filled with lots of energy.

“Being an ASM for Rituals requires you to wear many different hats; from operational to team management and everything in between – no two days are the same. The ethos we have at Rituals will be unlike anything you will have experienced before!” – Ryan, Cheshire Oaks Assistant Store Manager

I enjoy working for Rituals as I feel valued in my team. Working for rituals has provided me with a chance to continuously develop myself and work with other teams in the business. It is a calming environment to work in and I always feel supported by my management. – Imogen, Manchester Trafford Assistant Store Manager

This is you

High on energy, low on ego and with a little bit of humour. You are also ‘one of a kind’ because of your ability to encourage others and reach your store’s goals in terms of customer satisfaction and sales. In addition, as Assistant Store Manager you are inspiring and performance orientated. You understand the power of excellent customer service and you want to mentor others on how to make an impact. And on top of that, you have:

  • at least 2 years of relevant experience as an Assistant Store Manager in retail or hospitality.
  • people management skills (e.g., communication, motivation, coaching, connection, inspiration).
  • experience in sharing knowledge to drive behavioural change and develop others.
  • decision making and problem-solving skills.

A guide to your benefits

If you feel good, our customers feel good. That’s why, as Assistant Store Manager, based on a 40-hour work week, you get:

  • a competitive salary and a performance related bonus scheme.
  • Quarterly product allowance plus 30% discount on our products.
  • opportunities to continuously develop yourself by attending training sessions and leadership courses.

Your path to a new career

Grow with us as Assistant Store Manager. Show your ambitions by turning your store into the kind of place where your team members love to work and your customers love to shop.


At Rituals, diversity and inclusion are part of our DNA. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. 

It fuels our innovation and connects us closer to our customers and the communities we serve. 

We are Rituals

At Rituals a sense of purpose goes hand-in-hand with an entrepreneurial spirit. We care about the wellbeing of all our heartbeats as much as we care about the wellbeing of the planet. By taking good care of both and taking appropriate measures, we are moving closer to a more sustainable world. It is our passion to help you navigate a journey of personal wellbeing and growth. Contribute to our ambitions as Assistant Shop Manager.

“We are one of the fastest growing beauty brands.

And why? Because of our people.”

– Raymond Cloosterman, CEO Rituals.

Apply here